So, in the engine’s view, your site is considered important as well. However, one of the most difficult areas of SEO is building link popularity. it’s not the technique that we are concerned about, it’s the intention.” This is just like one way links. To write this article, we went to professional search engine optimizers for their ideas.

Take the time to look over their site and then suggest where a link to you might be appropriate. Look at the pages that appear in the top results. Ask permission to link to their site. This is also just like membership. A compelling case will increase your success.

Inktomi’s link analysis program policy is that sites that link to its relevant topic category page on Yahoo receive improved hub factor rankings because of Yahoo’s popularity. If you have other files, like pdf files or even image files, there are search engines you can get links from. If you are a marketing firm, look for marketing directories/hubs/portals/vortals, do the same for business to business or b2b. Advertising agencies and printing shops can link to their customers and vice versa.

What about the hundreds of free directories? Yes, they all help. Look for popular sites. It’s also the toughest to do. Write a testimonial for a product or service that you particularly like in your topic area.

Create teaser articles. Sometimes this can be similar to unusual link building to many people. A sure fire way to increase link popularity is to have a high quality newsletter or article section on your site.

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